In her “Message guide: A tool every small business can use” post, Jeanne Yocum mentioned elevator speeches.  

The term ‘elevator speech’ seems to be a variant of ‘elevator pitch,’ which conventional wisdom suggests originated with technology-based start-up entrepreneurs who wanted to be ready in case they had a chance elevator encounter with a venture capitalist.  "Since I’ve helped entrepreneurs in the corner of a garage and business leaders in the corner office to develop this essential 30 to 60 seconds of pre-planned conversation, today I’m suggesting six rules for compelling pitches that can help you take your business to the top."

Six Rules for Elevator Speeches That Will Help You Get to the Top