How I can help you

As a former banker, entrepreneurship/ strategic management scholar, published author and marketing professional, I am delighted to help entrepreneurs to plan and execute their business ventures. 

I can help aspiring and current entrepreneurs with the following activities:

  • strategic positioning (one of the most important decisions for aspiring entrepreneurs)
  • strategy formulation
  • marketing strategy & promotion
  • top-line growth planning
  • business plan development


Areas of Expertise
  • Business Strategy & Planning
  • Human Resources & Internal Communications
  • Sales, Marketing & Public Relations

Industry Experience
  • Banking, Finance & Insurance
  • Accommodation & Food Services
  • Professional & Business Services


University of Massachusetts Amherst

  • PhD Program in Strategic Management 

Grand Valley State University (Grand Rapids, MI) 2010

  • Master of Science in Accounting

Grand Valley State University (Grand Rapids, MI) 2004

  • Bachelor of Business Administration with majors in Marketing & Management Information System

Deutsche Bank AG & Berufsschule Augsburg (Augsburg, Germany) 1992

  • Professional degree: "Certified Banker" (Bankkauffrau) Bank Business Management (IHK Germany)

Alexandra Schmid

Communication Methods

  • In Person